Justin Bieber slams new ‘trashy’ H&M collection featuring his likeness, urges fans not to buy it: ‘I didn’t approve’
Justin Bieber has let his fans know he has nothing to do with the new H&M merch collection featuring him.
The Peaches singer, 28, took to his Instagram stories on Monday to condemn the brand’s new “rubbish” items that feature his face, urging fans not to buy them because it wasn’t endorsed by him.
“I did not approve any collection of goods that they placed in H&M… all without my permission and approval. SMH I wouldn’t buy it if I were you,” he wrote in the first image.
Unhappy: Justin Bieber has let his fans know he has nothing to do with the new H&M merch collection featuring him; Pictured with wife Hailey Bieber in April 2022
Another text image read: ‘That H&M item they made me is rubbish and I didn’t approve, don’t buy it.’
Justin also left a comment on the Instagram page @jbiebertraacker, which showed photos of the merchandise, writing: ‘When everyone finds out I didn’t endorse any of this merchandise.’
New apparel featuring Bieber’s face includes a sweater dress with a black-and-white photo of him and a tote bag with various photos printed throughout, among other merchandise.
‘Trash’: The Peaches singer, 28, took to his Instagram Stories on Monday to condemn the brand’s new trash items featuring his face, urging fans not to buy them as he ‘didn’t approve’.
New look: New clothing featuring Bieber’s face includes a sweater dress with a black and white photo of him and a canvas bag with various photos printed all over.
Some other items also include the phrase “I miss you more than life”, a lyric from Bieber’s 2021 song Ghost.
In a statement to People, H&M responded: ‘as with all other licensed products and partnerships, H&M followed proper approval procedures.’
H&M has previously sold merchandise promoting the singer’s Purpose Tour in 2016, as well as the Justin Bieber Stadium Tour line in 2017, which the Baby singer promoted at the time, according to Bustle.
Upset: “I didn’t approve of any collection they put in H&M… all without my permission and approval. SMH I wouldn’t buy it if I were you,” he wrote in the first image
‘Don’t buy it’: Another text image read: ‘The H&M merch they made of me is trash and I didn’t approve don’t buy it’
And in 2020, they released a collection inspired by his album Changes, which drew no public complaints from Bieber.
The Canadian hitmaker has his own set of merch for sale on his official website, which includes hoodies, t-shirts and sweatpants featuring his image and lyrics from his latest album Justice.
Justin also has his own clothing line called Drew – after his middle name – which he launched in 2019 with Ryan Goode.
His own brand: Bieber often rocks his own fashion label, which is called Drew, and was recently spotted wearing the brand’s sweatshirt during a Dec. 17 outing with his wife Hailey, 26.
The ‘Abous Us’ page for this line reads: ‘drew house is a community, a place where you can be yourself and be loved, encouraged, safe and valued.’
Bieber often rocks his Drew label and was recently spotted wearing the brand’s sweatshirt on an outing with his wife Hailey Bieber, 26.
The couple were spotted looking effortlessly cool after a hot Pilates class on December 17, with Justin wearing a blue hoodie with Drew House’s signature yellow smiley face.
Rocking his own things: The brand – which he launched in 2019 with Ryan Good – is named after his middle name; Pictured wearing a Drew sweatshirt in August 2022 in Budapest, Hungary
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